Keata Murray

I’ve worked across a wide variety of industries and sectors over the past 20 years, from marketing ties, toys and glass lamps to luxury goods, software and retail finance solutions, with start-ups and global organisations, as well as more than a dozen SMEs in between. 

I have a Bachelor of Commerce Degree with a specialisation in Marketing Management from the University of South Africa. I love how the world of marketing keeps evolving, but I’ve also been around the industry long enough to know it’s not rocket science, but rather a deep process of getting to know your customers really well, and that can make the difference between winning and losing.

You need to uncover your customer’s greatest needs and their deepest desires – as Robert Collier said, you must “Enter the conversation already taking place in the customer’s head.” I love going on that journey and then building strategies that really deliver for a business. Marketing is my passion: it’s creative, energetic, offers a variety of challenges, and it’s great fun. It’s also very satisfying when all the hard work pays off.